Privacy Policy
Last updated: February 9, 2026
1. General Information
This Privacy Policy describes how S.R.L. "Excelmova" (IDNO: 1023600065995), registered in Ialoveni, Costești, Republic of Moldova, operating under the brand "essera" (hereinafter "we", "our", or "essera"), collects, uses, and protects your personal data when you use our website essera.md.
2. Data Collected
We collect the following categories of personal data: • Contact information: first name, last name, email address, phone number • Shipping information: delivery address (street, city, postal code, country) • Order data: products ordered, quantities, prices, payment method • Technical data: IP address, browser type, pages visited, cookies • Marketing data: visit source (UTM parameters), site interactions
3. Purpose of Processing
We use your data to: • Process and deliver orders • Communicate about order status (confirmation emails, delivery notifications) • Improve site experience (analytics) • Marketing and advertising (with your consent) • Fraud and abuse prevention • Compliance with legal obligations
4. Cookies and Tracking Technologies
Our website uses: • Essential cookies — required for shopping cart and session functionality • Google Analytics (GA4) — for traffic analysis, via Google Tag Manager • Meta Pixel — for measuring the effectiveness of Facebook/Instagram ad campaigns • Meta Conversions API — server-side transmission of conversion events You can manage cookie preferences through your browser settings.
5. Data Sharing
Your data may be shared with: • Delivery services — for order shipping • Cloudinary — for product image storage • Google (Analytics) — for traffic analysis • Meta (Facebook/Instagram) — for targeted advertising • Postmark — for sending transactional emails We do not sell your personal data to third parties.
6. Your Rights
You have the right to: • Access the personal data we hold about you • Request correction of inaccurate data • Request deletion of personal data • Object to processing for marketing purposes • Withdraw consent at any time To exercise these rights, contact us at: privacy@essera.md
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including data encryption in transit (HTTPS) and secure database storage.
8. Retention Period
We retain your personal data for as long as necessary for the purposes described in this policy, or as required by law. Order data is retained for a minimum of 5 years in accordance with fiscal legislation.
9. Contact
For questions about this privacy policy: S.R.L. "Excelmova" Address: Ialoveni, Costești, Republic of Moldova IDNO: 1023600065995 Email: privacy@essera.md